Hi Cdenck

Thank you for your comment at Provoketive Magazine (http://provoketive.com). We’re creating a space of rich conversation about life, faith, justice and culture without judgment. Our desire is to provoke the reader’s imagination through conversation and open up spaces of dialogue, learning, and hope.  We want to invite you to come back soon and continue to participate in the conversation. 

Thank you,
Jonathan Brink
Provoketive Magazine

You posted the following comment:
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You're right you didn't - not sure why I decided you had (clearly not reading closely enough!) That said, I don't see it as bold and certainly not risky move either - it's precisely the same marketing campaign that has served them well commercially in the past.  

That they are provocative and inspiring images is not in doubt though.